CUBE ART FAIR || World's Largest Art Fair to Integrate 100 Pieces of Artwork into Streets of NYC
How we experience art has definitely changed during the past year. Artwork is no longer confined to indoor spaces like art galleries and museums but is now seamlessly and beautifully integrated into public spaces.
Cube Art Fair’s latest iteration in New York City takes place during the Frieze art week from May 5 to 9, 2021, to inspire the public to remain positive and artists to stay creative during uncertain times. It is expected that over 10 million visitors will see the artworks created by fine artists during the lockdown.
Frieze Week 2021. Photo credit: Frieze New York
While many other art events replaced a physical event with online viewing rooms, Cube Art Fair is supporting the artist community through exposure and visual impact on an unprecedented scale with artwork exhibited on over 100 kiosks, newsstands, bus stops and billboards around the city, including a giant 12,000 sq/ft billboard located in the heart of Times Square.
Artists featured on the 100 New York billboards include Jonas Leriche (NY), Cecile Plaisance (Paris/LA), Laura Jane Petelko (Toronto), Kenneth Willardt (NY), Tigi Van Gil (Brussels), Griet Van Malderen (Brussels), and more.
Dance of Eternity by Jonas Leriche
Belgian-born, New York-based contemporary fine artist represented in Los Angeles by Art Angels, Jonas Leriche is exhibiting his new phygital (physical-digital) artworks including the latest transformational works, Transhuman Romance and Dance of Eternity, as part of the Cube Art Fair (#staycreative) campaign. Leriche joins artists from around the world participating in the campaign as a means to show their work in a safe manner accessible to the public.
“Artists have not stopped creating and the public demand to see art has not stopped either. It’s up to us to be imaginative and think outside of the box to connect both together”
The 2021 New York exhibition follows the success of campaigns in Brussels and Miami where artists from around the world reached out to express how the campaign incentivized them to continue creating and to remain hopeful in spite of circumstances.
Photographs of Cube Art Fair campaign on the streets of Brussels featured on October 6-12, 2020
On an unprecedented scale, the pieces will be shared on over 100 billboards on kiosks around the city and in the heart of Time Square. Additional locations of the billboards include but are not limited to – 66th and Columbus Street, 67th and Broadway Street, 57th and 5th Avenue, Madison Ave, Grand and Mott Street, Broadway and 13th Street, Union Square, Herald Square front of the Macy’s, Central Park South and Times Square.
To date, the #staycreative Cube Art Fair campaign has had an impact beyond Brussels and Miami, reaching and inspiring millions of audiences from Los Angeles to London and Hong Kong and has widely been covered on television, radio, magazine publications and social media.
